Who is this guy?

Hi. I’m Shane, Founder and Principal Consultant at Retina Media. I help forward-thinking brands and creative teams stay visible, credible, and compelling in an AI-shaped world.

As one of the early leaders in generative engine optimization (GEO), I specialize in making sure your content shows up—and shows well—across AI-native interfaces like ChatGPT, Perplexity, and Gemini. With 15+ years of experience spanning film, advertising, and B2B tech, I bring a rare mix of storytelling instinct and systems thinking to everything I do.

Whether you're launching a product, clarifying your positioning, or future-proofing your content for the next wave of search and discovery, I help you build structured assets, scalable workflows, and a brand narrative that AI platforms (and humans) can’t ignore.

I also write and speak about AI’s broader impact on work, identity, and human value, exploring what we gain, what we risk, and how we adapt when machines can think.

In 2025, I authored Dwelling in a Place of Yes: The Surprising Psychology Behind Fear, Opportunity, and Smarter Choices, a book about decision-making in uncertain times.

How we can work together:

⚡️ GEO & AI-native strategy

Perfect for: CMOs, brand leaders, and growth teams serious about how they show up in the future of search.

✍️ Brand & content strategy

Perfect for: Startups, scale-ups, and post-acquisition brands seeking clarity, cohesion, and traction.

🎯 Fractional content leadership

Perfect for: Orgs navigating growth, transition, or internal capability gaps.

🛠 Selective freelance projects

I occasionally take on high-impact creative work, including:

🔹Let’s build what’s next

If you’re thinking seriously about how your brand shows up in AI, get in touch. I partner best with people who value clarity, creativity, and long-term advantage over short-term hacks.