The web we knew it is gone, and it’s time to build for what's actually emerging: a post-search world where discovery happens through conversation, where dark traffic carries your best customers, and where the entire middle layer of the internet gets compressed into AI responses.
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Organizations acting now will shape industry representation in AI for the next decade.
The GEO White Paper: Optimizing Brand Discoverability in Models like ChatGPT, Perplexity, and Google AI Overviews (Version 3.0, August 2025)
Version 3.0 represents the next evolution in our understanding of generative engine optimization (GEO), incorporating explosive new growth data and groundbreaking research that has emerged since our July 2025 release.
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