Who is this guy?

Hi. I’m Shane. I run Retina Media, where I help teams turn AI-native visibility into real go-to-market advantage. That means sharper positioning, better demand capture, cleaner attribution, and content that actually moves pipeline.

I started in storytelling through film and advertising, then spent the last decade-plus in B2B tech building content and growth programs that work alongside sales, RevOps, and finance. That blend is the point: I care about the narrative, and I care just as much about the bottom-line impact.

My home turf is generative engine optimization (GEO), getting your brand cited and recommended in interfaces like ChatGPT, Perplexity, and Gemini. But my focus has expanded because the market did. Visibility without a GTM system behind it is just a nice-looking graph. I help connect what AI systems say about you to what buyers need to believe, what your content proves, and what your revenue systems can measure.

I also write and speak about AI’s broader impact on work, identity, and human value, exploring what we gain, what we risk, and how we adapt when machines can think.

In 2025, I authored Dwelling in a Place of Yes: The Surprising Psychology Behind Fear, Opportunity, and Smarter Choices, a book about decision-making in uncertain times.

How we can work together

⚡️ GEO & AI-native revenue strategy

• Purpose-built content for large language model (LLM) ingestion
• Benchmark audits and visibility analysis linked to deal flow
• Narrative and asset alignment for AI answers that drive consideration and conversion

Perfect for: CMOs, brand leaders, and growth teams serious about how they show up in the future of search and what it means for their bottom line.

✍️ GTM narrative and content systems

• Positioning and messaging systems that are clear, defensible, and repeatable
• Executive thought leadership that sounds human and earns trust
• Full-funnel strategy from awareness to expansion revenue

Perfect for: Startups, scale-ups, and post-acquisition brands seeking clarity, cohesion, and traction that translates into growth.

🎯 Fractional GTM leadership

• GTM positioning and messaging that aligns marketing, sales, and product
• Pipeline-mapped content and enablement assets that support the sales motion end to end
• Operating cadence, metrics, and AI-assisted workflows so the work compounds

Perfect for: Founders and GTM leaders who want senior-level clarity and output without hiring a full-time VP.

🛠 Selective freelance projects

I occasionally take on high-impact creative work, including:

• Campaign concepting & scripting
• White papers, longform editorial, thought leadership
• Video content and documentary-style storytelling

🔹 Let’s build what’s next

If you’re serious about how your brand performs inside AI interfaces and inside your GTM motion, get in touch. I partner best with people who value clarity, creativity, and long-term revenue growth over short-term hacks.