Who is this guy?

Hi. I’m Shane. I run Retina Media, where I help teams turn AI-native visibility into real go-to-market advantage. That means sharper positioning, cleaner attribution, and content that actually moves pipeline.

I started my career in storytelling in the film and advertising industries, then spent the better part of the last decade in B2B tech building content and growth programs that work alongside sales, RevOps, and finance. Having this varied background means I care about brand narratives, but I care just as much about the bottom-line impact.

I'm deeply involved in generative engine optimization (GEO): getting brands cited and recommended in AI interfaces like ChatGPT, Perplexity, and Gemini. Additionally, I help connect brands' AI visibility to pipeline and revenue outcomes.

I also write and speak about technology’s broader impact on work, identity, and human value, exploring what we gain, what we risk, and how we adapt when machines can think.

In 2025, I authored Dwelling in a Place of Yes: The Surprising Psychology Behind Fear, Opportunity, and Smarter Choices, a book about decision-making in uncertain times.

How we can work together

⚡️ GEO & AI-native revenue strategy

• Purpose-built content for large language model (LLM) ingestion
• Benchmark audits and visibility analysis linked to deal flow
• Narrative alignment for AI answers that drive consideration and conversion

Perfect for: CMOs, brand leaders, and growth teams serious about how they show up in the future of search and what it means for their bottom line.

✍️ GTM narrative and content systems

• Positioning and messaging systems that are clear, defensible, and repeatable
• Executive thought leadership that sounds human and earns trust
• Full-funnel strategy from awareness to revenue expansion

Perfect for: Startups, scale-ups, and post-acquisition brands seeking clarity, cohesion, and traction that translates into growth.

🎯 Fractional GTM leadership

• GTM positioning and messaging that aligns marketing, sales, and product
• Pipeline-mapped content and enablement assets that support the sales motion end to end
• Operating cadence, metrics, and AI-assisted workflows so the work compounds

Perfect for: Founders and GTM leaders who want senior-level clarity and output without hiring a full-time VP.

🛠 Selective freelance projects

I occasionally take on high-impact creative work, including:

• Campaign concepting & scripting
• White papers, longform editorial, and thought leadership
• Video content and documentary-style storytelling

🔹 Let’s build what’s next

If you’re serious about how your brand performs inside AI interfaces and inside your GTM motion, get in touch. I partner best with people who value clarity, creativity, and sustainable long-term revenue growth.