About the founder

Hi, I’m Shane H. Tepper. I run Retina Media and recently cofounded Resonate Labs. We help teams turn AI-native visibility into real go-to-market advantage. That means sharper positioning, cleaner attribution, and content that actually moves pipeline.

I started my career in storytelling in the film and advertising industries, then spent the better part of the last decade in B2B tech building content and growth programs that work alongside sales, RevOps, and finance. Having this varied background means I care about brand narratives, but I care just as much about the bottom-line impact.

Generative engine optimization (GEO) is the core of what Retina does: making brands visible, credible, and accurately represented in AI interfaces like ChatGPT, Perplexity, and Claude, and tying that visibility to pipeline and revenue outcomes.

In 2026, I authored Cited: How B2B Brands Win in the Age of AI-Generated Answers, the first practitioner-grade book on GEO. My research in the space has been cited by marketing technology companies including Similarweb and Klaviyo.

I also write and speak about technology’s broader impact on work, identity, and human value, exploring what we gain, what we risk, and how we adapt when machines can think.

How we can work together

⚡️ GEO & AI-native pipeline strategy

• Purpose-built content for large language model (LLM) ingestion
• Benchmark audits and visibility analysis linked to deal flow
• Narrative alignment for AI answers that drive consideration and conversion

✍️ Content systems and execution

• Positioning and messaging systems that are clear, defensible, and repeatable
• Executive thought leadership that sounds human and earns trust
• Full-funnel strategy from awareness to revenue expansion

🔹 Reach out

If you're serious about how your brand shows up in AI-generated answers and what that means for your pipeline, get in touch.