Every CMO and CRO heading into the second half of 2026 can say they're using AI. The harder question is whether they know if it's working, and for most teams, the honest answer is still no.
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The File That Makes AI Sound Like You
A voice markdown file is a compression of decisions you've already made about how you sound. The LLM just needs them made explicit.
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GEO Tools Can't Tell You What to Build
GEO tools have done their job: they've made the invisible visible. The next phase is making that visibility actionable at the level of "here's exactly what to build next week."
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Why Proprietary Data Is the Last Content Advantage in AI Search
Original research is emerging as the most reliable path to visibility, because it's the only sustainable way to become a canonical source when competent content is infinite.
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5 “Boring” AI Agents Every B2B GTM Team Should Deploy ASAP
The processes your earliest agents should automate are exactly the kind of high-volume, judgment-light, data-intensive work that humans shouldn't be doing manually in 2026.
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11 Predictions for AI-Enabled GTM in 2026
As many orgs learned the hard way this year, winners won't be teams with the most extensive AI implementations. Rather, go-to-market success will be measured by the ability to ship workflows into production, measure lift, and control how much damage occurs when things go wrong.
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Source: Profound.
The Trial of Traditional SEO
Arguing that GEO is "just SEO" because both involve structured content is like arguing soccer is "just basketball" because both involve a ball.
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The Next Trillion-Dollar AI Opportunity is GTM. SaaS Won't Capture It.
The next generation of unicorns will be services-as-software: companies deploying engineers and intelligence into organizations, building and running systems on top of their own platforms.
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GTM Teams Still Can't Answer the Most Basic Question
Most GTM stacks are a loose federation: dozens of tools, partial APIs, data living in silos, and every team working off a slightly different picture of reality. Until teams unify internal data with external buyer signals, the entire system is guessing.
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The AI Bubble and the Curve We’re Not Measuring
At the macro level, AI still looks like a giant question mark. But at the micro level, inside the bellies of actual businesses, at this very moment, it’s changing how work gets done.
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