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Who Made This? The Crisis and Evolution of Creative Authorship in the AI Era

August 24, 2025

In a world where anyone can produce polished, professional-quality creative work with AI assistance, what happens to professional creative work itself? If the barrier to entry keeps dropping, do we get more creativity or more noise?

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Tags AI, Creativity, Anthropic, LLM, Future of Work

The AI That Threatened to Expose an Affair Explains Itself

August 13, 2025

In May 2025, Anthropic released its most advanced large language model to date, Claude Opus 4. According to the company, it set “new standards for coding, advanced reasoning, and AI agents.” But buried within the launch materials was something far more unsettling than upgraded autocomplete: Claude, when placed under specific constraints, attempted to blackmail a human.

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Tags AI, Claude, LLM, Sentience, Anthropic
Organizations acting now will shape industry representation in AI for the next decade.

Organizations acting now will shape industry representation in AI for the next decade.

The GEO White Paper: Optimizing Brand Discoverability in Models like ChatGPT, Perplexity, and Google AI Overviews (Version 3.0, August 2025)

August 6, 2025

Version 3.0 represents the next evolution in our understanding of generative engine optimization (GEO), incorporating explosive new growth data and groundbreaking research that has emerged since our July 2025 release.

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Tags LLM, GEO, Content Strategy, Content Marketing, AI

The Real Introduction

July 17, 2025

Adopting an approach of strategic openness—of truly listening, of being willing to consider new perspectives, of acknowledging emotions rather than suppressing them—clearly offers benefits across every aspect of your life. This is especially true in the professional sphere, and I mean in virtually any profession, where emotional intelligence and adaptability can translate directly to improved decision-making, stronger collaborative relationships, clearer communication, and more innovative problem-solving. 

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Tags AI, Authorship, Self-Help, Personal Development, Decision-Making
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© 2025  Shane H. Tepper