Organizations acting now will shape industry representation in AI for the next decade.

The GEO White Paper: Optimizing Brand Discoverability in Models like ChatGPT, Perplexity, and Google AI Overviews (Version 3.0, August 2025)

August 6, 2025

Version 3.0 represents the next evolution in our understanding of generative engine optimization (GEO), incorporating explosive new growth data and groundbreaking research that has emerged since our July 2025 release.