Every CMO and CRO heading into the second half of 2026 can say they're using AI. The harder question is whether they know if it's working, and for most teams, the honest answer is still no.
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The AI Bubble and the Curve We’re Not Measuring
At the macro level, AI still looks like a giant question mark. But at the micro level, inside the bellies of actual businesses, at this very moment, it’s changing how work gets done.
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