Every CMO and CRO heading into the second half of 2026 can say they're using AI. The harder question is whether they know if it's working, and for most teams, the honest answer is still no.
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5 “Boring” AI Agents Every B2B GTM Team Should Deploy ASAP
The processes your earliest agents should automate are exactly the kind of high-volume, judgment-light, data-intensive work that humans shouldn't be doing manually in 2026.
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11 Predictions for AI-Enabled GTM in 2026
As many orgs learned the hard way this year, winners won't be teams with the most extensive AI implementations. Rather, go-to-market success will be measured by the ability to ship workflows into production, measure lift, and control how much damage occurs when things go wrong.
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