The next generation of unicorns will be services-as-software: companies deploying engineers and intelligence into organizations, building and running systems on top of their own platforms.
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GTM Teams Still Can't Answer the Most Basic Question
Most GTM stacks are a loose federation: dozens of tools, partial APIs, data living in silos, and every team working off a slightly different picture of reality. Until teams unify internal data with external buyer signals, the entire system is guessing.
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