GEO tools have done their job: they've made the invisible visible. The next phase is making that visibility actionable at the level of "here's exactly what to build next week."
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Why Proprietary Data Is the Last Content Advantage in AI Search
Original research is emerging as the most reliable path to visibility, because it's the only sustainable way to become a canonical source when competent content is infinite.
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Source: Profound.
The Trial of Traditional SEO
Arguing that GEO is "just SEO" because both involve structured content is like arguing soccer is "just basketball" because both involve a ball.
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How B2B Buyers Build Shortlists: GEO For AI Overviews, ChatGPT, And Perplexity
A procurement manager opens ChatGPT: “SOC 2 compliant tools with Okta SSO, US-only data residency, under $80 per user.” Thirty seconds later she has five vendor names with links. Maybe she clicks one or two. Maybe she just screenshots the list and closes the tab. Three days later she types your brand name directly into Google. By Thursday she's on a demo. You never saw the referral from ChatGPT, but that's where she built her shortlist.
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The Dark Traffic Effect: Measuring Invisible Demand from AI Answers
A growing share of everyday decisions will begin in an AI chat box and end without a referral click, so your job is to be present inside the summaries people trust and to account for the lift that presence creates in exposure, in recall, and, ultimately, in pipeline.
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