Recent data shows monthly is the right content cadence on high-priority pages, and the verdict AI surfaces recommend is more stable than the surface itself.
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AI Reads Everything. It Credits Almost Nothing.
Content strategy for AI visibility can't treat all citations as equal. Informational content builds the model's understanding of your category, while comparison and validation content builds the model's association between your brand and the buyer's decision criteria.
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The Step Everyone Skips in GEO
The questions every B2B brand should be asking right now are simple: Do we actually know which AI-driven buyer conversations matter in our category? Do we know how the models currently represent us? Do we know where the narrative breaks?
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Visible But Not Winning
Visibility without winning is the GEO equivalent of paying for billboard impressions and calling it pipeline.
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If you want AI to tell the right story about your brand, you have to give it something solid to work with.
The Information Gap Doesn't Stay Empty
The information gap on your site right now is being filled by someone. You just don't know who, and you don't know what they're saying.
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Slop and Soul
Marketing content must be substantive, specific, and written with the kind of editorial judgment that makes a reader (or a model evaluating source quality) trust it.
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Cited: How B2B Brands Win in the Age of AI-Generated Answers is available now on Amazon Kindle.
Preface to the First Edition of Cited: How B2B Brands Win in the Age of AI-Generated Answers
This book is written in a narrow window, the period between when AI-generated answers became a genuine buying channel and when most marketing teams figured out how to operate in it.
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GEO Tools Can't Tell You What to Build
GEO tools have done their job: they've made the invisible visible. The next phase is making that visibility actionable at the level of "here's exactly what to build next week."
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