Marketing content must be substantive, specific, and written with the kind of editorial judgment that makes a reader (or a model evaluating source quality) trust it.
Read More
Cited: How B2B Brands Win in the Age of AI-Generated Answers is available now on Amazon Kindle.
Preface to the First Edition of Cited: How B2B Brands Win in the Age of AI-Generated Answers
This book is written in a narrow window, the period between when AI-generated answers became a genuine buying channel and when most marketing teams figured out how to operate in it.
Read More
The Committee Member Nobody Invited
There's a new member on every B2B buying committee, and it shapes the consideration set before your sales team ever enters the room.
Read More
GEO Tools Can't Tell You What to Build
GEO tools have done their job: they've made the invisible visible. The next phase is making that visibility actionable at the level of "here's exactly what to build next week."
Read More