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The Step Everyone Skips in GEO

April 13, 2026

The questions every B2B brand should be asking right now are simple: Do we actually know which AI-driven buyer conversations matter in our category? Do we know how the models currently represent us? Do we know where the narrative breaks?

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Tags GEO, AI Visibility, B2B Content Strategy, AI Citations, Competitive Intelligence

Visible But Not Winning

April 7, 2026

Visibility without winning is the GEO equivalent of paying for billboard impressions and calling it pipeline.

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Tags GEO, B2B Content Strategy, Generative Engine Optimization, Competitive Intelligence, Win Rate

If you want AI to tell the right story about your brand, you have to give it something solid to work with.

The Information Gap Doesn't Stay Empty

March 29, 2026

The information gap on your site right now is being filled by someone. You just don't know who, and you don't know what they're saying.

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Tags B2B Content Strategy, Generative Engine Optimization, GEO, Brand Visibility, Competitive Intelligence

Latest

Featured
The Citation Clock
May 31, 2026
The Citation Clock
May 31, 2026

GEO has been sold as a content discipline. The data says it's a publishing operations discipline. Architecture, briefs, deployment cadence, and re-audit rhythm are now the variables that move citations, more than any individual page is.

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May 31, 2026
The 48-Hour Refresh Was Always Bullshit
May 2, 2026
The 48-Hour Refresh Was Always Bullshit
May 2, 2026

Recent data shows monthly is the right content cadence on high-priority pages, and the verdict AI surfaces recommend is more stable than the surface itself.

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May 2, 2026
AI Reads Everything. It Credits Almost Nothing.
April 20, 2026
AI Reads Everything. It Credits Almost Nothing.
April 20, 2026

Content strategy for AI visibility can't treat all citations as equal. Informational content builds the model's understanding of your category, while comparison and validation content builds the model's association between your brand and the buyer's decision criteria.

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April 20, 2026
The Step Everyone Skips in GEO
April 13, 2026
The Step Everyone Skips in GEO
April 13, 2026

The questions every B2B brand should be asking right now are simple: Do we actually know which AI-driven buyer conversations matter in our category? Do we know how the models currently represent us? Do we know where the narrative breaks?

Read more →
April 13, 2026
Visible But Not Winning
April 7, 2026
Visible But Not Winning
April 7, 2026

Visibility without winning is the GEO equivalent of paying for billboard impressions and calling it pipeline.

Read more →
April 7, 2026
The Information Gap Doesn't Stay Empty
March 29, 2026
The Information Gap Doesn't Stay Empty
March 29, 2026

The information gap on your site right now is being filled by someone. You just don't know who, and you don't know what they're saying.

Read more →
March 29, 2026
Slop and Soul
March 22, 2026
Slop and Soul
March 22, 2026

Marketing content must be substantive, specific, and written with the kind of editorial judgment that makes a reader (or a model evaluating source quality) trust it. 

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March 22, 2026
Preface to the First Edition of Cited: How B2B Brands Win in the Age of AI-Generated Answers
March 14, 2026
Preface to the First Edition of Cited: How B2B Brands Win in the Age of AI-Generated Answers
March 14, 2026

This book is written in a narrow window, the period between when AI-generated answers became a genuine buying channel and when most marketing teams figured out how to operate in it.

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March 14, 2026
The GEO White Paper v4.0: AI-Native Brand Visibility for B2B (March 2026)
March 6, 2026
The GEO White Paper v4.0: AI-Native Brand Visibility for B2B (March 2026)
March 6, 2026

Version 4.0 expands the evidence base from suggestive to substantial, incorporating six months of new measurement data, confirmed longitudinal findings, and the field's first serious reckoning with misinformation and narrative risk.

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March 6, 2026
The Committee Member Nobody Invited
February 28, 2026
The Committee Member Nobody Invited
February 28, 2026

There's a new member on every B2B buying committee, and it shapes the consideration set before your sales team ever enters the room.

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February 28, 2026

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